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4.9 · 48 reviews Created by Joanne Désirée Franck, ISIPCA-trained perfumer

OOPS I DID IT AGAIN

OOPS I DID IT AGAIN

Bold. Spontaneous. Unforgettable. An extrait de parfum that gets you noticed.

  • A 3 ml miniature of this perfume in the box: try it before you open the bottle
  • Already have a Discovery Kit? Its voucher works on all our bottles
Size
Who is it for?
  • Complimentary delivery
  • Tax included
  • Handcrafted in Switzerland

EU orders ship from France — no customs duties

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The Scent Story

A daring contrast of sweet fruits and dark woods, bound together by warm amber and musk. Playful on the surface, addictive underneath.

The Notes:

Top:

  • Gardenia
  • Licorice
  • Cherries

Heart:

  • Bergamot
  • Caramel
  • Oud

Base:

  • Musk
  • Amber
  • Tonka Bean

How Does It Smell?

A playful collision of sweet cherries, creamy gardenia, and dark licorice — bright, bold, and addictive. Bergamot and caramel soften the edges while oud adds a mysterious twist. The dry-down is warm and comforting with musk, amber, and tonka bean. Fresh, sweet, and daring — the scent that gets you noticed.

How Does It Make You Feel?

  • Playful
  • Sweet but bold
  • A little rebellious
  • Fun and daring
  • Impossible to ignore

When to Wear It?

  • Parties and nights out
  • Concerts or events
  • When you want a “wow” factor
  • Anytime you want to stand out

Try Before You Open

Every JOOJINA bottle arrives with a 3 ml miniature of the same perfume, so you can experience it on your skin before you open the bottle.

How it works:

1. Spray the miniature. Wear it for a day.

2. Notice how it evolves — from first impression to lasting trail.

3. Love it? Open the bottle. Not convinced? Return it sealed.

Zero risk. Complete confidence.

The Extrait de Parfum Difference

Most perfumes on the market contain only 5–12% perfume oil.

JOOJINA Extraits hold 30–40%. Making them richer, deeper, and dramatically longer-lasting.

This means:

  • Fewer sprays
  • A magnetic trail
  • Exceptional longevity from morning to night
  • A true luxury experience on your skin
Joanne Désirée Franck, Founder & Perfumer

Why I Created JOOJINA

A way to share the emotions that shaped me.
My roots are between Congo-Brazzaville and Paris: scents from nature, flowers and warm winds sparked my earliest memories.

A Sorbonne graduate, I trained at ISIPCA and at the Guerlain perfumery school in Versailles.

My path then took me through Chanel, L'Oréal, Clarins, Guerlain, MANE and Takasago, where I learned how master perfumers turn feelings into fragrance.

With JOOJINA, I create perfumes the way I first experienced them:
deeply, personally, and full of emotion.

Your Questions, Answered

What makes JOOJINA perfumes different?

Each fragrance is crafted as an extrait de parfum (30–40% perfume oils), resulting in outstanding longevity and depth. Every bottle is hand-filled in Switzerland using premium raw materials selected by perfumer Joanne Désirée Franck.

How long do the perfumes last on the skin?

Because they are extraits de parfum, they offer exceptional longevity: from morning to night, depending on your skin and surroundings.

Can I return a bottle?

Yes — we accept returns of unopened bottles.
You can test the included 3 ml miniature first. If it’s not a match, simply return the unopened bottle for a refund.

What if I don’t like the scent after trying it?

Each perfume comes with a matching 3 ml trial sample.
Try that one — if it’s not what you expected, you don’t need to open the full bottle.

Do you ship internationally?

We currently ship across Europe and Switzerland. EU orders are fulfilled from France for fast, duty-free delivery.

Will I have to pay customs duties?

No. EU orders ship from France, so there are no customs duties or additional fees. Orders to Switzerland ship domestically. For other destinations, local import duties may apply.

Still Not Sure?

Start with the Discovery Kit: our 4 extraits de parfum to try at home.

You receive our 4 extraits in 3 ml, plus a voucher worth the kit's price, valid on all our bottles, with no expiry date.

Try them all. Choose the one that moves you.