Born in 2024, Joojina Switzerland embraces this rich heritage. We reconnect with centuries-old traditions to offer more than just fragrances. We create elixirs of emotions, rare extracts that tell stories, and scents that journey through time and across continents. Our brand, crafted with meticulous care in Lausanne, brings a breath of fresh air and a passionate pursuit of perfection, all while honoring the timeless art of perfumery.
The olfactory adventure of Joojina truly took flight in Paris, a city synonymous with refinement and elegance. It was here that our founder, Joanne Désirée Franck, began crafting unique perfumes, blending precious essences with artisanal expertise.
Joanne's extensive education at the prestigious Sorbonne University, followed by intensive training at ISIPCA and the Guerlain School in Versailles, honed her craft alongside renowned houses like Chanel, L'Oréal, Clarins, and Guerlain. Armed with this invaluable experience, she launched Joojina, eager to share her profound love of fragrances with the world.
Joojina stands as a symbol of artisanal excellence in the world of perfumery. Each perfume is handcrafted with meticulous attention to detail, offering unique creations that tell unforgettable stories.
We distinguish ourselves through our unwavering commitment to ethical and sustainable practices. By consciously using responsibly sourced ingredients and actively supporting local communities, we ensure that every Joojina fragrance embodies conscious beauty. Choosing Joojina means embracing an elegance that honors both nature and the dedicated artisans who bring our visions to life.
